SKY GO After eight years, Sky Ireland has announced the end of their broadcastpartnership with the GAA.
The agreement expires immediately and follows a year of negotiations as part of the GAA’s new media rights agreement.
Sky announced that the deal had ended due to a “mutual agreement” between the two parties.
Sky Ireland CEO JD Buckley said in a statement, “Despite our participation in the broadcast rights bidding process, lengthy negotiations, and a strong willingness on both sides to continue our partnership, Sky and the GAA have been unable to reach a renewal agreement.”
Sky wanted to extend the partnership for at least another five years and expand their coverage, but guarantees around expansion and compact fixtures in a new condensed season could not be agreed upon.
Buckley added, “A factor in this decision has been the new shortened GAA season and its knock-on effect on the number of games Sky Sports wanted to broadcast.”
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